Privacy Policy

Effective date: 1 May 2026 · OF Luxury International, registered in the United Kingdom.

OF Luxury International ("OF.luxury", "we", "our", "us") operates the website ofluxury.co.uk and the associated concierge service. This Privacy Policy explains how we collect, use, store and share your personal data when you contact us or use our service.

1. Data we collect

When you request our concierge service we collect the personal data you provide to us directly:

Identity data — full name, date of birth where required by a supplier (e.g. airline manifest, hotel registration), nationality.
Contact data — phone number, email address, messaging-app handle, postal address where needed for delivery.
Booking data — dates, party size, preferences, dietary restrictions, accessibility requirements, supplier preferences.
Payment data — billing name and address for invoices, payment confirmation references. Card numbers are not stored on our systems; payments are processed via third-party payment-link providers (Stripe, GoCardless or equivalent).
Marketing preferences — opt-in to receive periodic editorial updates from us.
Technical data — IP address, browser type, device type when you visit ofluxury.co.uk. Used in aggregate for site analytics only.

2. How we use your data

To respond to your enquiry and confirm your booking.
To pass the minimum necessary information to the supplier (restaurant, hotel, airline, etc.) to fulfil your booking.
To issue invoices and collect payment for our concierge fee where applicable.
To improve our service through aggregate analytics.
To send you editorial updates only if you have opted in.

3. Legal basis

We rely on the following legal bases under UK GDPR / EU GDPR:

Contract — to provide the service you requested.
Legitimate interest — to operate, secure and improve our service.
Consent — for marketing communications.
Legal obligation — to retain records required by tax and anti-money-laundering law.

4. Sharing your data

We share your personal data only with:

Suppliers (venues, airlines, charters, hotels) strictly to fulfil your booking.
Payment processors (Stripe and equivalents) for fee collection.
Professional advisors (lawyers, accountants) under confidentiality.
Authorities where required by law.

We do not sell, rent or trade your personal data to anyone. We do not share guest lists or booking histories.

5. Data retention

We keep your data for as long as you are an active client plus seven years after your last interaction, as required by UK tax law. Marketing data is kept until you withdraw consent.

6. International transfers

Where your data is transferred outside the UK / EEA (for example, to a supplier in Monaco, the UAE or the US), we rely on UK Adequacy Regulations, Standard Contractual Clauses or your explicit consent.

7. Your rights

You have the right to: access your data, rectify inaccurate data, erase your data, restrict processing, object to processing, port your data to another provider, and withdraw consent at any time. To exercise any of these rights, contact us via the form on our contact page.

8. Cookies

ofluxury.co.uk uses only strictly necessary cookies for site function and anonymised analytics cookies (no advertising trackers, no third-party social pixels). You can disable cookies in your browser at any time.

9. Security

We use industry-standard technical and organisational measures to protect your data: encrypted transit (TLS), encrypted storage at rest, role-based access, two-factor authentication on all internal accounts.

10. Complaints

If you believe we have not handled your data properly, please contact us via the contact form. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

11. Updates to this policy

We may update this policy from time to time. The "Effective date" at the top will show when it was last changed. Material changes will be communicated to active clients by email.

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OF Luxury International — registered office available on request.